Media Guerilla

With apologies to James Ellroy (whose style in Destonation Morgue I am stealing), and anyone who has no idea what any of this is about.




When I first got out of high school, I started a record label.
It was called MFentertainment
(just like that. All lowercase, no space).
It stood for Mind Fuck entertainment.
It was named after the line in The Rocky Horror Picture Show
"A mental Mind Fuck can be nice".
Looking back on it, we should have called it MMFentertainment.

Everyone would ask us what it meant, and we wouldn't tell them.
They asumed it was Mother Fucker.
We had lighters printed up.
They were much cooler than business cards.
They said "Draw Your Own Conclusions".

We put out a tape.
Gypsi's Ritual.
Gypsi's like a band of.
Ritual like De Lo Habitual.
It sounded like those two bands, in a fist fight.
The played shows. We sold tapes.
It was funded on my best friends insurance money.
When it ran out, he tapped out.
I soldiered on.

I heard a local band.
They were called Local H.
They were local.
Ironic, no?
I bought a video camera.
VHS-C.
Hot shit, no?
I went to the gig.
I brought my camera
I filmed.
The band rocked.
I played their CD a few million times.
I saw them play. I filmed.
Rinse. Repeat. Times Thirty.


MFentertainment put out a Local H video.
It was that first gig.
They played shows. I sold videos.

The CD didn't sell.
They got another chance.
They had a gig at their practice space.
Playing for local kids.
More talking than listening.
They left that week to go record.
They played a song that night for the first time.
It would end up making them stars.
No one cared.

The band left.
The band came back.
The album was great.
I met more bands.
Film. Release. Sell.
And then a CD.
The big time.

Tour.

Ten Days. East Coast.
Boston.
Local H.
Opening from Silverchair.
Their dads were nice.

Local H blew up.
Hundreds of thousands sold.

I detatched.
Got my dream job.
Record store.

Local H blew up.
No more.
In a two-man band, there is no majority.

Fast-Forward.
Running a label again, only movies this time.
Moving forward.
Moving fast.
Scary fast.

Local H?
A Movie?
Documentary.
Shot from inside, during their rise.
10 years old, just sitting there.
Waiting for me to put it out.
Just like old times.

Extremely exciting.
Here's hoping it's good.
And that everything works out.